Privacy and Data Protection Policy
Full transparency regarding data collection, purpose, retention, and third-party cookies & pixels management across the Lexon Digital ecosystem.
01Data Controller Identification
Lexon Digital, operated by Alexander Gonçalves, is the controller of personal data processed through this website and associated applications, in accordance with the Brazilian General Data Protection Law (LGPD - Law No. 13,709/2018) and the European General Data Protection Regulation (GDPR).
02Personal Data Collected and Purposes
We collect only the information strictly necessary to provide digital services, commercial communication, and enhance your user experience:
- Contact and Quote Form: When completing our form, we collect your Name, Email, Service of interest, and Message. This data is transmitted via secure API (HTTPS/TLS) to enable commercial contact, project scoping, and proposals (Legal basis: Pre-contractual procedures - Art. 7, V LGPD).
- WhatsApp Communication: When clicking WhatsApp contact buttons (/whatsapp), you are securely directed to the official app. Conversation data is subject to Meta/WhatsApp privacy terms and our professional non-disclosure standards.
- Technical Browsing Data: Anonymous technical details such as device type, screen resolution, language choice, and performance timings to ensure smooth GSAP animations and reliable rendering.
03Cookies and Meta Pixel Policy
We follow a strict Privacy by Design approach. By default, no third-party tracking scripts or marketing cookies are downloaded or executed without your prior and explicit consent.
Pre-Consent Blocking Guarantee: The Meta Pixel (Facebook & Instagram) remains completely blocked until you click "Accept All" or enable "Marketing" in our Preferences Center.
| Category | Purpose & Examples | Legal Basis & Status |
|---|---|---|
| Strictly Necessary | Language preferences and consent registry persistence (lexon_cookie_consent_v1). Site integrity protection. | Legitimate Interest / Always Active |
| Analytics & Performance | Aggregated metrics and navigation flow to improve loading speed and user experience. | Consent (Optional) |
| Marketing & Meta Pixel | Meta Platforms Pixel (_fbp, _fbc cookies) for ad conversion measurement, service visits, and targeted campaigns. | Explicit Consent (Optional) |
04Third-Party Data Sharing
Lexon Digital does not sell, rent, or trade your personal information. Sharing occurs strictly with audited infrastructure providers essential to our operations:
- Hosting & CDN (Vercel Inc.): Secure edge cloud infrastructure with DDoS mitigation and TLS 1.3 encrypted connections.
- Meta Platforms Inc. (Pixel): Only when authorized by you, technical metrics and conversion events are processed by Meta in accordance with their privacy policies.
- Google Workspace (Google Sheets API): Secure backend handling of form contact requests inside an authenticated environment with strict access controls.
05Your Rights as a Data Subject
In compliance with Article 18 of the LGPD and GDPR articles, you have the right to freely exercise:
- Confirmation of data processing existence.
- Direct access to your stored personal records.
- Correction of incomplete, inaccurate, or outdated data.
- Anonymization, blocking, or erasure of unnecessary data.
- Immediate revocation of previously granted cookie consent.
06Information Security & Data Retention
We maintain technical and organizational safeguards to protect personal data against unauthorized access, loss, or unlawful processing. Contact records are retained only for the duration needed to fulfill project proposals and commercial agreements, after which they are securely archived or deleted.
07Questions and Contact
To exercise your data subject rights or clarify questions regarding this Privacy Policy, reach out directly via: